Privacy Policy

Privacy Policy

Last Updated: 2026. Effective Date: Immediate.

This Privacy Policy explains how West Cross Appliances ("we", "us", "our") collects, uses, and protects personal data when you visit or purchase from westcrossappliances.co.uk. We operate in strict compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

1. Data Controller Identification

West Cross Appliances operates as an independent UK online retail business (Sole Trader). The data controller responsible for the processing of personal data on this website is:
Business Name: West Cross Appliances
Administrative Address: Unit 7, West Cross Shopping Centre, Oldbury Rd, Smethwick, B66 1JG, United Kingdom
Telephone: +44 121 558 8199
Privacy Contact: support@westcrossappliances.co.uk

2. Personal Data We Collect

  • Identity & Contact Information: Name, billing address, shipping delivery address, email address, and contact telephone number.
  • Order & Transaction Details: Purchased small appliances, order value, transaction identifier, and fulfillment records. (Note: Payment card details are handled via direct bank-grade tokenisation. We never view, log, or store your complete 16-digit card number or CVV code).
  • Device & Telemetry Data: IP address, browser type, referral source, and functional website interaction metrics.

3. Lawful Bases for Processing (UK GDPR Art. 6)

  • Performance of a Contract: Managing order dispatch, courier tracking, and processing our 28-day return policy.
  • Legal Obligation: Maintaining accounting, tax, and sales invoice records required by HMRC.
  • Legitimate Interests: Protecting our website against automated transaction fraud, maintaining network stability, and managing customer inquiries.

4. Third-Party Processors & Web Hosting

We share your data only with verified third parties strictly necessary to deliver e-commerce services:

  • Platform & Technical Hosting: Our web infrastructure is technically provided by SHOPLINE HOLDINGS LIMITED (Registered address: 21/F, Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan, Hong Kong; Phone: +852-81207281; Email: support@shopline.com). Shopline serves exclusively as our cloud e-commerce software host and does not manage retail fulfillment or receive returns.
  • Postal Couriers: Royal Mail, DPD, Evri, or Parcelforce for parcel delivery updates and tracking notifications.
  • Payment Gateway: Secure Visa and Mastercard processing gateways using PCI-DSS Level 1 tokenisation.

5. Your Individual Rights

Under UK data protection laws, you hold the right to request access to your personal information, request correction of inaccurate records, or request erasure of your data where no overriding legal obligation to retain exists. For privacy requests, email us at support@westcrossappliances.co.uk. You may also contact the Information Commissioner's Office (ICO) at ico.org.uk.